Monster Hunter Freedom Unite print guide for Capcom. To promote the Monster Hunter video game series as collaborative, exploratory worlds for U.S. audiences, leveraging their wild success among social gaming communities in Japan.
Bionic Commando print “field manual” for Capcom. To provide useful background and technical information to users borrowing from the Army’s robust look and feel. Wrote video game character bios in a formal voice consistent with the game.
Infamous print guide for Sucker Punch Productions. Pitched concept for the guide’s comic book aesthetic, appropriate to the game’s narrative. Wrote technical copy explaining display features and setting/level descriptions in a clear, creative voice.
Discovery Camps print brochure for the Bay Area Discovery Museum. Collaborated with Marketing and Education professionals to compose enticing, informative, age-appropriate curriculum descriptions.
Timbuk2 Designs product hang tags for the Spring 2009 line. The challenge was to write short headlines that simultaneously promote Timbuk2 as a young, clever, edgy brand and reference the product’s unique features.
Alite Designs workbook showcasing the Spring 2011 line. Worked with Art Director, Developer, and Sales Manager to write a 32-page print catalog that conveys Alite’s simple, fun, colorful outdoor lifestyle and innovative products to potential buyers.
Alite Designs email newsletter launch. Established brand transparency and a new channel of communication with existing fans nationwide. Created and wrote campaign with Art Director and Sales Manager.
Epocrates Maintenance Release. Composed an email for Epocrates users on Android devices presenting newly available features, instructions, and the option to upgrade to a premium product. Generated approximately $10,000 in sales.
Epocrates Inactives Campaign. Wrote six distinct emails targeting inactive users to get them back on board. Worked with designer and marketing managers to create and implement the campaign. 14,770 users came back.